of salty food -> convulsions, swelling
- Potassium deficiency -> muscular weakness, cardiac irregularities, death
4. Cause of Anorexia and Bulimia
1) Sociocultural factors
- 사회적 압박, 기대
- Peer pressure (bulimia 여성)
- Media image of ultrathin women -> body dissatisfaction
- U.S., other Western countries, Japan (technologically advanced nation)
2) Psychosocial factors
Ⅳ. 본문 강독
1. Narrating the Nation : An Imagined Community
National cultures are composed not only of cultural institutions, but of symbols and representations.
민족 문화는 문화 제도와 상징과 재현들로 구성되어 있다.
A national culture is a discourseㅡa way of constructing meanings which influences and organizes both our actions and our conception of ourse
of McDonald's dropped to the extent of lowering the price of their general products.
In order to follow up with the nation-wide well-being trend, McDonald's Korea introduced a new menu called 'Fresh Plus' in 2004. The purpose of this new menu is to improve the company's junk food image underlying the customer's perception. 5 months have past since the product was first introduced in Korea. Th
of walking shoes. It brought the company a huge success to re-survive and leap to market leader of walking shoes. Prospecs has reached double sales compared to previous year after launching walking shoes series which is titled to ‘W Power 4’ in 2011. Yet, Prospecs has a few marketing problems in terms of brand image and ambiguous positioning of company now. It is needed to establish concrete
Internal image of Volkswagon
-Limited to only certain product
Ex) New beatle
- Lack of authentic National image
Consumer recognition about
value of regional vehicle
Need special starategy
To emphasis
-other vehicle aside from New Beatle
-maleness
-national image (German)
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
nation's brand. They are planning on entering into other nations to broaden their
acknowledgement. One of the success case is France perfume market. They pushed into the France market about 10 years ago. Amore pacific constructed their brand image through emotional image of perfume business. It is a "Lolita lempicka" that is the first korean perfume produced in France. After a few days
later,
of Airline Industry and Two Companies
<1> Introduction of Airline Industry
01. The Characteristics of Airline Industry
1. Symbol ofnational power and image
It represents the degree of development in politics, economy and technology
2. Essential industry for a nation’s economic activity
It facilitates indispensable human and material resources for national economy
3. It activates tour
of Korean Wave
In short, the Korean wave means South Korean popular culture in other countries, especially in Asian countries came more and more popular. "Korean Wave" is a phenomenon that is manufactured by the South Korean culture industry. Such as film-, TV drama- and other media industries, they not only do well economically but also improve the image of South Korean. Therefore, the gover
of 두산, ‘Green Soju”
“흘러가는 시간은 흘러가게 두시고, 오늘은 오늘에 맞게 부드럽게 사십시오” (1998)
=> Describing 진로 소주 as a ‘time gone’, it emphasizes the smooth and fresh green soju
Background
Comparing 진로소주 to “out of season” image refreshing the IMF situation, decides to launch the new soju
Competition between ‘